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Simple Insights
State Farm’s agents are its advantage over other insurance companies. More than salespeople, their agents are a wealth of useful everyday knowledge. The concept for Simple Insights was to “strip away” any barrier of design to leverage agent knowledge and make it as accessible as possible.
- Project Roles
- Content Strategist, Creative Director, Editor (Brand/Content), UI Designer
- Company
- DDB NY
- Skills
- Content, Content Strategy, Creative Direction, Design, Interaction, Interactive
- Media
- Brand Identity, Branded Content, Editorial Designs, Interaction Designs, UI Design, UX Designs, Websites
- Project Industries
- Technology, Advertising
