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Simple Insights

State Farm’s agents are its advantage over other insurance companies. More than salespeople, their agents are a wealth of useful everyday knowledge. The concept for Simple Insights was to “strip away” any barrier of design to leverage agent knowledge and make it as accessible as possible.

Project Roles
Content Strategist, Creative Director, Editor (Brand/Content), UI Designer
Company
DDB NY
Skills
Content, Content Strategy, Creative Direction, Design, Interaction, Interactive
Media
Brand Identity, Branded Content, Editorial Designs, Interaction Designs, UI Design, UX Designs, Websites
Project Industries
Technology, Advertising
Simple Insights
Simple Insights
Simple Insights