Conoco Social Media

A straightforward brand message about driving delivered in an unusually unusual way — The Conoco tagline might be the most blatant call-to-action in all of fuel advertising: “Choose Go.” When you combine that underlying imperative with a target audience made up of internet-dwelling 18-to-24 year-olds, you get professional shitposting, partnerships with unique creators and data-driven anime posts. It’s all here, and it’s all carefully designed to keep our followers choosing to Choose Go.