The Great Northern Identity

An identity system for a new winter event in Minneapolis — winter in Minnesota can be awfully long if you don’t learn to embrace having fun outdoors, and traditionally residents had done so with The Saint Paul Winter Carnival, The U.S. Pond Hockey Championships, and the City of Lakes Loppet Ski Festival.

In 2017, these three popular stand-alone winter events were merged into one megawinterfest dubbed “The Great Northern.” We helped The Great Northern get up and running quickly with a new logo system and this easy-to-roll-out visual toolkit.