Selling responsible meat snacks to people exhausted by the never-ending work of healthy eating — For those trying to regularly put good foods into their bodies, Meal Prep has become a nigh-inescapable, all-consuming, time-suck of a thing. Tupperwares. Measuring cups. Protein powders. Entire afternoons devoted to making and packing a few days' worth of healthy things to eat.
Our campaign highlights a simple truth — we know it’s important to take care of yourself, but sometimes you just don’t have the time to make peanut butter protein energy balls. Sometimes you’ve just got to, you know, eat. Right now. Without compromising your values.