A quick-pivot campaign about going places designed to work within COVID guidelines — Conoco is all about telling people to “Choose Go”; that’s the brand tagline, after all. However, there was a point in 2020 where everyone was being told to “stay” home, and this specific message became difficult to deliver. To fix things quickly, we created videos about relatively safe places a person might go, if a person were to go, then worked with a variety of cool Instagram artists to bring them to life in a variety of cool ways.