ExxonMobil Global B2B
Lead writer on multiple lines of business. Concepted fully integrated and award-winning through-the-line creative. Developed new brand identities and campaigns across business units and products, including print ads, videos, trade shows, digital, brand stories, messaging playbooks, and digital content. Stewarded the brand, managed daily creative workflow and ran point between creative and account. Worked closely with global clients, partner agencies, and vendors.
- Project Roles
- Content Strategist, Copywriter, Creative Director
- Brand Management, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Digital, Film
- Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding, Case Study Videos, Commercials - Video, Social Media Content, Websites
- Project Industries
- Automotive, B2B, Hardware, Software, Technology