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Sledgehammer Rebrand

It’s no surprise that one of the studios behind the explosive Call of Duty franchise has many brand touch points. However, their toolkit was outfitted with a set of disparate logos and anecdotal guidance. Although ultimately the logo redesign became more of a facelift, what I created for Sledgehammer was a comprehensive, flexible visual system with a focus on brand recognition and consistency.

Project Roles
Creative Director
Company
Freelance
Skills
Brand Strategy, Design, Illustration, Type Design
Media
Brand Identity, Logos
Project Industries
Gaming, Entertainment
Sledgehammer Rebrand
Sledgehammer Rebrand
Sledgehammer Rebrand
Sledgehammer Rebrand