Save it See it

The gender pay gap in sports is real, and the source of it is the lack of visibility for women's sports. Women's matches don't get the same media coverage as men’s, which means women athletes don’t get the funding and sponsorships they deserve. Michelob ULTRA and GUT came up with a campaign to get people to save women's sports content on Instagram to trigger the algorithm to show more of the same content.

My draftLine team helped with the digital launch of this campaign, as well as continued efforts to support women's sports and increase visibility for women's sports through Michelob ULTRA's social handles.
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Because more visibility = more opportunities = more real change in the world.