An iconic on-the-go product, Le Cushion Encre de Peau has been a beauty essential for women, ever since it launched in 2016. For the first time in 2021, Le Cushion Encre de Peau Lamé Edition is dressed in a real couture fabric. Beamy was engaged to create three online videos for social media engagements and drive followers to swipe up for online purchases during the pre-launch. ////// Muse Creative Award 2021 (Platinum), NYX Video Awards 2021 (Grand Winner) //////