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Magna Carta Holy Grail

Samsung partnered with Jay-Z to launch his (then) latest album, free, to 1 million fans via the Magna Carta Holy Grail app. While you waited on the album to release, the app gave you access to studio photography, behind-the-scenes footage of Jay's creative process, and redacted lyrics to every song on the album. Sharing the lyrics un-redacted them, giving you the chance to know the songs before anyone had ever heard them. To announce the app & album, we bought a ton of media in NYC – including as much billboard time as we could afford in Times Square.

Project Roles
Designer
Company
R/GA
Skills
Adobe Photoshop
Media
Advertising, App Design, Music
Magna Carta Holy Grail
Magna Carta Holy Grail
Magna Carta Holy Grail
Magna Carta Holy Grail
Magna Carta Holy Grail
Magna Carta Holy Grail
Magna Carta Holy Grail
Magna Carta Holy Grail