Dockers has always led with action, from only building factories in integrated states to implementing and improving upon sustain practices in an industry known for wastefulness. We leveraged these brand values and brought them to life with the Work Forward campaign. This campaign’s rallying cry is about living your passion and finding purpose along the way. What started as a six month campaign turned into what will be a three year partnership with Jon Rose, a surfer turned clean water humanitarian. Work Forward champions taking the first step and having the confidence to do so. Work Forward comes to life through social, digital and a pledge to match every donation of a water filter made through Jon’s non-profit, Waves For Water.

Project Roles
Art Director
2D Graphics, Art Direction, Brand Strategy, Content Strategy
Advertising, Branded Content
Project Industries