YouTube x Minecraft – One Trillion Views

The Minecraft community surpassed one trillion views on YouTube. To celebrate this record-breaking milestone, we tapped into one of the community's most loved genres: animated parody music videos.

Featuring 30 of the top Minecraft creators from around the globe, we created a special Minecraft-themed cover of the song “We Built This City” and packed every frame with Easter eggs for the community to discover and enjoy.

Project Roles
Art Director, Creative Director
Company
YouTube
Skills
Art Direction, Conceptual, Creative Direction
Media
3D Animations, Commercials - Video, Music Videos, Social Media Content
Project Industries
Advertising, Entertainment, Gaming
Support