By the end of 2020, Livingston Community Health was struggling to address patient needs and internal staffing and resource pressures; heightened by the state of the Covid-19 global pandemic.The campaign was a celebration of the ethos that lives in the hearts and minds of all those associated with LCH, demonstrating that their healthcare workers, and LCH by extension, live and belong to the very community they serve; and thus healthcare is more personal and meaningfully motivated.