😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Matthew Creative Director / Art Director / Designer
The Smilist Brand Development
When it comes to distinguishing itself from volumes of competing dental offices, the Smilist truly lives by their slogan "We're different. In a good way." And identifying the brand’s personality is easy by simply asking: “How do you feel when you smile?” Confident, caring, motivated, and friendly are the benchmarks for every brand expression and differentiate it from the competitive landscape.
- Project Roles
- Art Director, Copywriter
- Company
- The Smilist
- Skills
- Art Direction, Brand Management, Brand Strategy, Copywriting, Creative Direction, Illustration
- Media
- Advertising, Billboards, Brand Guidelines, Brand Identity, Branded Content, Brochures, Campaigns, Illustrations, Posters
