WEAR by Erin Andrews Brand Launch

The arena for fashionable football fan apparel in the female market is slim, homogenous, and overwhelmingly pinked, shrinked, and covered in rhinestones. Erin Andrews’ WEAR line offers a solution, giving women the power to stay true to themselves while expressing their fandom. Our team’s objective was to, first, develop a creative platform then, second, create a fanbase and demand for WEAR on social for the brand’s launch.