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Bose Publishing Framework — Cake & Arrow

I joined Cake & Arrow’s team as freelance Product Design Lead for remote collaboration with teams at Bose to conceive and design a content and component framework for two initiatives: product categories including Earbuds, Speakers, and Frames (audio sunglasses) and editorial stories including an index and articles. Ultimately delivering a strategy for content and a set of building blocks and guidelines to create consistent page experiences, primary objectives included increased engagement and clickthrough to product pages, and consumer education on Bose products; while secondary objectives included conversion and internal feature development. Responsibilities and output: • Content strategy • Wireframes • User testing • Component framework • Hi-fidelity design and interactive prototypes • Component development recommendations

Project Roles
Copywriter, Product Designer, UI Designer, UX/IA Designer
Company
Cake & Arrow
Skills
Content Strategy, Figma, Interaction, Low / High Fidelity Prototyping, ProtoPie, User Research
Media
E-commerce Platforms, Editorial Designs, Interaction Designs, Product Designs, Prototypes, UI Design, UX Designs, Visual Designs, Wireframes
Project Industries
Lifestyle, Technology
Bose Publishing Framework — Cake & Arrow
Bose Publishing Framework — Cake & Arrow
Bose Publishing Framework — Cake & Arrow
Bose Publishing Framework — Cake & Arrow