MyORB envisioned the brand identity and positioning for a start-up that built the world’s first molecular printer - Cana Technology. The company is changing the way we live by blending innovative ideas with science. With their beverage line, they inspire a more thoughtful approach to everyday consumption, creating better life experiences one sip at a time. Cana is reimagining the way the world produces and consumes. We imagined the way the startup would enter this world and delivered a touch of magic. An evolved spectrum, constantly transforming to create infinite possibilities right before our eyes. Our team worked with Cana to develop a framework and manifesto, followed by a visual identity that morphs and encapsulates our endangered globe. Here, the power of an infinite letterform initiates endless imagination. This is when the ideal becomes real.