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Branding for Cana Technology

MyORB envisioned the brand identity and positioning for a start-up that built the world’s first molecular printer - Cana Technology. The company is changing the way we live by blending innovative ideas with science. With their beverage line, they inspire a more thoughtful approach to everyday consumption, creating better life experiences one sip at a time. Cana is reimagining the way the world produces and consumes. We imagined the way the startup would enter this world and delivered a touch of magic. An evolved spectrum, constantly transforming to create infinite possibilities right before our eyes. Our team worked with Cana to develop a framework and manifesto, followed by a visual identity that morphs and encapsulates our endangered globe. Here, the power of an infinite letterform initiates endless imagination. This is when the ideal becomes real.

Project Roles
Creative Director
Company
MyORB
Skills
3D, Art Direction, Copywriting, Creative Direction
Media
3D Animations
Project Industries
Technology
Branding for Cana Technology
Branding for Cana Technology
Branding for Cana Technology
Branding for Cana Technology
Branding for Cana Technology