CPH-BER

CPH OPEN is one of the most anticipated yearly international events in skateboarding, attracting the world’s top skateboarders as well as crowds in the thousands from all over the globe.

As the event moved from Copenhagen to Berlin, I created an outdoor campaign featuring a series of 25 portraits of skateboarders wearing the event's iconic heart shaped glasses. Legends like Tony Hawk hung side by side with local young talents, highlighting the diversity and inclusiveness of the event. The posters were put up consecutively in long rows and the order of the posters were randomly mixed up for each location, creating a new dynamic for each wall to represent the spontaneous vibe of the CPH OPEN.

Photographer: Arto Saari, Alex Flach