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Auld Lang Shatner

At the end of December, Planet Fitness told us they randomly had William Shatner available for a shoot the following week and wanted to use him to boost their TikTok following. After a whirlwind 7 days of concepting, pitching Shatner, music mixing, shooting, editing, and animating, Auld Lang Shatner dropped just in time for the ball drop, and got Planet Fitness 25 million views within 24 hours, nearly doubling their TikTok follower count.

Project Roles
Copywriter, Creative Director
Company
Planet Fitness
Skills
Copywriting, Creative Direction, Social
Media
Branded Content, Social Media Content, TikToks
Project Industries
Advertising
Auld Lang Shatner