As Lead Global Social Creative for Always, I was tasked with creating a new Tone of Voice for the brand, in order to be more relatable to their 16-24 year-old female audience. Here are a selection of social posts (also used as ATL/print ads) highlighting the brand's new TOV and Look & Feel.
- Project Roles
- Leo Burnett
- Conceptual, Copywriting
- Social Media Content, Social Media Copy