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Okay
Always Social

As Lead Global Social Creative for Always, I was tasked with creating a new Tone of Voice for the brand, in order to be more relatable to their 16-24 year-old female audience. Here are a selection of social posts (also used as ATL/print ads) highlighting the brand's new TOV and Look & Feel.

Project Roles
Copywriter
Company
Leo Burnett
Skills
Conceptual, Copywriting
Media
Social Media Content, Social Media Copy
Always Social
Always Social
Always Social
Always Social
Always Social
Always Social
Always Social
Always Social
Always Social
Always Social
Collaborators