TIME Inc - Read Anywhere

Reimagine how reading multi-brand content could work across multiple devices.

What we did:
1. Prototype web and native systems to read Time Inc.’s brands across any device with a screen
2. Launch video prototypes on YouTube to millions of views, igniting interest in a whole new industry
3. Build web and native readers for what becomes the Time Everywhere strategy
4. Train Time Inc brand teams on how to launch and run digital editions
5. Build embedded OLA “best practice” samples for the sales to sell to clients

The Results
1. Day 1 launch of Time Magazine on the iPad
2. Multiple brand App Store features
3. Asked by Google to create a web based reader for a keynote at Google I/O 2010
4. Generated premium advertising revenue for launch partners
5. The system built together with Woodwing was sold to Adobe for use in Adobe DPS used by almost all popular digital editions

Oversaw the R&D, design and development of a read-anywhere subscription solution for TIME magazines (Starting with Sports Illustrated, TIME, Fortune, People) with a particular focus on the as-yet-unreleased iPad.

We designed and built a solution that would integrate with TIME’s existing print teams and launched it alongside the iPad.