Daily Burn - Strategy, Brand, and Product Development

Rebuild a fitness product to focus on helping beginners reach consistency.

Daily Burn approached us for help refining their positioning and identity as they transition into a full-fledged brand with mass appeal. We focused their strategy and began a ground-up redesign that would change the way the company and its customers interact.

What we did:
1. Create a real, authentic brand that speaks to beginners
2. Create an experience that people will be excited to use
3. Build a (daily) community around a common goal

The Results:
1. Apple TV launch partner (App also used as demo in Apple Stores)
2. 3x increase in engagement
3. First profitable year for the business
4. Nominated for a Daytime Emmy