Fitocracy

Launch a platform that help motivate people to workout and keep their nutrition on point.

What we did:
1. Simplify workout tracking (taking into account that strength training cannot be be tracked by current motion sensors)
2. Simplify nutrition tracking
3. Help people stay motivated and accountable

The Results:
1. With a time-on-site that rivaled Facebook, Fitocracy actually motivated users to stick to fitness goals
2. Launch of iOS changed an 80M/20F split during beta to a 45M/55F in the space of 2 months. iOS accounted for 80% of growth.
3. The user base grew organically from 100,000 to 2 Million in 2 years.
4. Best in class by Nir Eval in Hooked, Time Inc's Ten Startups to Watch, Time Mag's Best Websites, an App of the Year by Men's 
 Journal, Mashable’s Top Innovation in Health & Fitness Winner, featured by Apple App Store, CNN, TechCrunch, Lifehacker, Kotaku, The NY Observer, NYT, and more.
5. Acquired in 2016.