Alan Wake 2: Monsters Wear Many Faces

Alan Wake 2 is unlike other scary games. Its monstrous story is psychologically horrifying. It goes beyond cheap jump scares and gratuitous gore. We were tasked with brand development/positioning to highlight Alan Wake 2’s unique approach to horror. To get gamers drooling, we departed from the overcrowded action-adventure genre and positioned Alan Wake 2 as a survival horror. This game taps into a deeper kind of fear—one that immerses you in a twisted mystery and a disorienting world engulfed in shadow…