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Divvy Rebrand, 2019

Divvy is a fintech startup in Lehi, UT: getdivvy.com. Its mission is to “make money smarter” by becoming the “financial nervous system” of every business. I was directly involved with the logo mark design, typeface, color system, and brand guidelines(including attributes and voice, among other elements). However, my biggest contribution in the 2019 rebrand was the creation of an illustration style and motion design system. We wanted the illustrations to feel recognizable to those familiar with fintech, but also allow for a fresh and timeless quality. These were done with simple geometry and then elevated with a hand-drawn ink and paint finish. Illustrations and motion pieces can be seen below, around the site, and at Divvy’s YouTube channel and social, @divvy_hq

Project Roles
Art Director, Designer, Illustrator, Motion Designer
Company
Divvy
Skills
Adobe Illustrator, After Effects, Procreate
Media
2D Animations, Brand Guidelines, Editorial Writings, GIFs, Illustrations, Logos, Motion Graphics, Social Media Content, Social Media Copy
Project Industries
Finance
Divvy Rebrand, 2019
Divvy Rebrand, 2019
Divvy Rebrand, 2019
Divvy Rebrand, 2019
Divvy Rebrand, 2019
Divvy Rebrand, 2019