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Okay
Truth

13,698 people die every day from tobacco. Instead of making a Super Bowl commercial, Truth will buy a ticket for every person who will die that day, and leave the seats empty. This vacant section would be broadcast throughout the game, earning more impressions than any traditional spot ever could.

Project Roles
Copywriter
Company
Crispin Porter + Bogusky
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast, Unscripted TV
Project Industries
Advertising
Truth
Truth