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WHALE_©TAILORED CREATIVE PRODUCTION

WHALE is a production company based in Amsterdam for which we developed a visual identity system that invites "anyone open to doing things a little different" into an exciting and optimistic world. We strategically developed an ownable, friendly and playful brand that distinguishes WHALE within the creative industry and positions it as a next-generation company of entertainment and advertising that everyone would love to work with or in. In contrast to the many Swiss-inspired brand identities - especially in the European creative circle - we decided to go back to the power of a logo and develop an eye-catching one that conveys freshness and dynamism. Both the logotype and the icon serve as a device/container for film, photography and content produced by the company. As WHALE is an acronym of kids' names, we applied a vibrant and balanced color palette of warm and cold hues that transmit the imagination, energy, experimentation, and craft spirit that identify childhood as well as the company's.

Project Roles
Creative Director, Designer, Art Director
Company
WHALE Amsterdam
Skills
Art Direction, Creative Direction, Design
Media
Brand Identity
Project Industries
Advertising, Entertainment
WHALE_©TAILORED CREATIVE PRODUCTION
Collaborators