IBM - Security

This spot was the second in the IBM series I worked on. This piece focused on IBM's analytical services and how they're working with companies to help identify potential cyber security threats. Riffing off the classic cat and mouse chase, we see a worm sneaking through data trying to evade IBM's all seeing eyes. Of course it's no match! Again, a simple and graphic visual language helped to convey this message in fun and approachable way.