Okay
23andMe

Helped to build the brand identity and strategy for 23andMe going forward — shifting from their previous identity as a company focused on ancestry to one whose primary mission is to help people live better lives through DNA.

Project Roles
Copywriter, Strategist
Company
Doubleday & Cartwright
Skills
Brand Strategy, Copywriting
Media
Advertising
Project Industries
Advertising, Health/Pharma
23andMe
23andMe