IBM - Intro
At Buck I was lucky enough to work on IBM’s Smarter Planet campaign, we got to channel our inner Paul Rand for a series of deceptively simple animations that celebrate the role of big data across multiple industries. We were even allowed to animated Rand’s famous Eye Bee M “Rebus!”. I worked on the design team from concept to final designs and was the lead animator for the series.
This was the intro spot for the series and focuses on how IBM is working with a variety of companies to help them better understand their data to improve their businesses. A simple and graphic visual language helped to convey this message in fun and approachable way.
- Project Roles
- Animator, Designer, Motion Designer
- Adobe Illustrator, After Effects, Design
- Motion Graphics
- Project Industries