Google - Palette Perfect

Whilst at Buck we deconstructed color theory with Google’s Material Design team. We embraced simplicity to highlight the true hero in this spot: color, and more specifically, Material Design’s well thought-out approach to it. Between psychedelic tunnels and big, bold color fields, we set out to make a spot Josef Albers might be proud of. I was part of both the design and animation teams and am really proud of the end result - a balance of playful and fun abstraction whilst also articulating Google’s system for color. It’s very much graphic design in motion!

Project Roles
Animator, Motion Designer, Designer
Adobe Illustrator, After Effects, Design
2D Animations, Motion Graphics
Project Industries
Google - Palette Perfect
Google - Palette Perfect
Google - Palette Perfect
Google - Palette Perfect