Google - Palette Perfect

Whilst at Buck we deconstructed color theory with Google’s Material Design team. We embraced simplicity to highlight the true hero in this spot: color, and more specifically, Material Design’s well thought-out approach to it. Between psychedelic tunnels and big, bold color fields, we set out to make a spot Josef Albers might be proud of.

I was part of both the design and animation teams and am really proud of the end result - a balance of playful and fun abstraction whilst also articulating Google’s system for color. It’s very much graphic design in motion!