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Pfizer.com New Website

Pfizer wanted to update their flagship site, streamline navigation, and be more clear about how their scientists are creating new breakthroughs to alleviate disease and improve patients' lives. I wrote copy for a majority of the main landing pages and enjoyed being part of the bigger team at AKQA San Francisco, which helped bring it all together. On a site like this you have to think about every word (for accuracy) and yet still evoke human responses like optimism and hope.

Project Roles
Copywriter
Company
Pfizer
Skills
Copywriting, Editing
Media
Websites
Pfizer.com New Website