Bytten Logo Redesign

Being a jewelry company that sells Apple Watch and Fitbit band accessories, Bytten wanted a new logo to better match the feel of the jewelry, a balance of elegance and fun. The logo needed to feel special and beautiful, and of course, be functional in a wide range of applications. I began with pen and paper calligraphy and refined my way to the final, a logo that exudes grace and beauty without taking itself too seriously.