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Gilt TV Spot

GILT’s brief was to create an evergreen tv spot that was simple but memorible. The concept of using sharp camera angles to showcase the fashion items was key for this direction. The sharp angles added a fresh, sophisticated and visually arresting POV. The quick cuts and heart-beat-like music was on brand with the GILT business model- timed sales, get it before it’s gone.

Project Roles
Art Director, Creative Director
Skills
Art Direction, Creative Direction
Media
Commercials - Video
Project Industries
Advertising