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Terror on Tubi Contest Experience — Digital Kitchen

Together with a small team at Digital Kitchen, we created a mobile-only digital contest and experience as a fun way to promote horror movie content and drive account registrations on Tubi.com. With a campaign dubbed "Terror on Tubi", we utilized three popular horror genres for creating virtual Screaming Rooms for users to enter and hear sample screams. When prompted, users would perform and submit their best scream for a chance to win a home theater package and Halloween-themed Terror Boxes. The project consisted of two primary phases, Phase I (pre-launch, before contest) and Phase II (post-launch, contest live). Both tracks of work were underway simultaneously; building for Phase I launch, in addition to the core experience UX and design work of Phase II. Responsibilities and output included • UX strategy • User journey flowcharts and wireframes • UX writing and microcopy • Component system • Hi-fidelity design and interactive prototypes • Mobile-performant cross-browser video strategy • QA/UAT

Project Roles
Copywriter, Product Designer, UI Designer, UX/IA Designer
Company
Digital Kitchen
Skills
Accessibility Standards (WCAG), Copywriting, Design, Design Strategy, Figma, Front-End Development, Interactive, Mobile, ProtoPie, Low / High Fidelity Prototyping
Media
Interaction Designs, Mobile Apps, Prototypes, UI Design, User Flows, User Journeys, UX Designs, Wireframes
Terror on Tubi Contest Experience — Digital Kitchen
Terror on Tubi Contest Experience — Digital Kitchen
Terror on Tubi Contest Experience — Digital Kitchen
Terror on Tubi Contest Experience — Digital Kitchen
Terror on Tubi Contest Experience — Digital Kitchen
Terror on Tubi Contest Experience — Digital Kitchen
Terror on Tubi Contest Experience — Digital Kitchen
Terror on Tubi Contest Experience — Digital Kitchen
Terror on Tubi Contest Experience — Digital Kitchen