Conoco: Choose Go

A multi-channel brand campaign for the extremely-online crowd — In 2018, liking and swiping and scrolling had completely replaced going and seeing and experiencing. To relaunch the Conoco gas brand, we created a buffet of bonkers social content to remind our young, Internet-y audience that there’s actually a world out there, waiting to be explored. All you have to do is fuel up, and Choose Go.