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Journey to Edge

Edge, the Western Hemisphere’s highest outdoor sky deck, offers unparalleled 360-degree views of the iconic New York City skyline. The experience starts before visitors reach the top. The traditional queuing line has been reimagined by the LAB as Journey to Edge, an immersive experience with a linear narrative about Hudson Yards’ transformation from an active rail yard to New York City’s newest neighborhood.

Project Roles
Art Director, Designer
Company
LAB at Rockwell Group
Skills
2D Graphics, Art Direction, Content Strategy
Media
Branded Content, Installations, Motion Graphics, Projection Mapping
Journey to Edge
Journey to Edge
Journey to Edge
Journey to Edge
Journey to Edge
Journey to Edge