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Freddie's Old-Fashioned Root Beer
Freddie’s Root Beer is named in honor of longtime Buffalo Trace Distillery tour guide, Freddie Johnson. As a third-generation Buffalo Trace Distillery employee, Freddie’s knowledge and passion for bourbon have made him a beloved Distillery icon. Freddie often explains to visitors that bourbon is made to be enjoyed with friends and family. The same is true to Freddie’s Root Beer, an old-fashioned soda made with natural herbs, real oil of birch and imported vanilla.
Copywriting by Jonathan Spalding
Art Director/Background Illustration on 6-Pack by Randy Steward
Creative Direction by Tim Jones
- Project Roles
- Art Director, Designer, Illustrator, Letterer, Type Designer, Typographer
- Company
- Buffalo Trace Distillery
- Skills
- Art Direction, Illustration, Lettering, Packaging Design, Type Design
- Media
- Brand Identity, Branding, Illustrations, Lettering, Logos, Packaging, Typography
- Project Industries
- Beverage, Packaged Goods
