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draftLine, ABInBev's in-house agency
I was a founding member and ECD at draftLine - the in-house agency set up by ABInBev: Stella Artois, Budweiser, BudLight, Corona, Leffe. We made campaigns for UK, Belgium, Italy, France.
I started building the agency in 2019 when it was a trade marketing production studio. It's now a full-service innovative, integrated agency. We grew from 10 to 60 people. As well as recruiting creatives from Adam+Eve, LadBible and Copa90 I established draftLine as good a partner to ABI brands as the amazing ad agencies they work with.
- Project Roles
- Creative Director
- Company
- ABInBev
- Skills
- Broadcast, Comedy, Commercial, Conceptual, Content, Copywriting, Creative Direction, Digital, E-Commerce, Integrated, Low Budget, Radio, Social
- Media
- Commercials - Broadcast, Commercials - Radio, Commercials - Video, E-commerce Platforms, Social Media Content
- Project Industries
- Beer
