Invest

Self Direct Invest is a feature within the Citi Mobile app. It’s an online banking solution that focuses on investment, trading and allows the user to manage their assets via a single account as well as a multiple account dashboard to broaden and grow their portfolio. Citi mobile app looks easy, appealing, fresh but most importantly, it puts the users always in control, by making very clear that the app isn’t messing with their money.

Project Roles
UX/IA Designer
Company
Citi
Skills
Conceptual, Design, Design Strategy, Experience Design, Human-Centered Design, Information Architecture, Interaction, iOS, Journey Mapping, User Behavior Research
Media
App Design
Invest
Support