The World of Westeros | HBO Game of Thrones Exhibit
There are fans, and there are superfans: people whose lives have been transformed by a cultural phenomenon — a brand’s most valuable advocates. Superfans were our audience for Game of Thrones: The Exhibition, which PBJS helped tour internationally for HBO across eight major cities from London to Tel Aviv. The experience brought 18 airplanes’ worth of costumes, weapons, and other objects as used in the series into a shareable environment where the stakes, true to superfan standards, were total authenticity or else. Media coverage included The Guardian, Forbes, and Entertainment Weekly as well as a featured story in Event Marketer. PBJS handled the creative development and all executional aspects of the tour.
- Project Roles
- Art Director, Designer
- Conceptual, Exhibit Design, Exhibition Development, Experience Design, Experiential, Social
- Corporate Events, Events, Interactive Installations
- Project Industries
- Advertising, Augmented Reality, Entertainment