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Be Heard. Make History. Vote | Carter Center Foundation

A non-partisan campaign on the 2020 election & voting misinformation For over 30 years, The Carter Center has resolved conflicts, advanced democracy, and fought for human rights in countries all over the world. In 2020, for the first time ever, they had to bring those efforts home. “Fake news” was consuming our country and our election. False claims of a rigged-election and fraud plagued our presidential race—making history in the worst way. But a free and fair election is the cornerstone of our democracy, so the Carter Center fought back. Together, we created a bi-partisan campaign to help clear up misinformation, soothe fears, and encourage all Americans to vote. One of the biggest challenges we faced was getting Americans on both sides to listen. We needed an idea that wouldn’t insult or demean those feeling real fear—something that would capture their attention and begin to rebuild their trust in our system. In the end, our campaign of videos, social posts, and Instagram GIF stickers was a rousing success. Our easily sharable content started conversations and spread across social—reaching Americans on the right and the left and even garnering shares from celebrities and journalists like John Cusack, Nicholas Kristof, Prentice Penny, and more.

Project Roles
Art Director, Designer
Company
GMMB
Skills
2D Character Design, Art Direction, Social Media Strategy , Storyboarding, Video Editing
Media
Commercials - Video
Project Industries
Education, Entertainment, Government, Media
Be Heard. Make History. Vote | Carter Center Foundation
Be Heard. Make History. Vote | Carter Center Foundation
Be Heard. Make History. Vote | Carter Center Foundation
Be Heard. Make History. Vote | Carter Center Foundation
Be Heard. Make History. Vote | Carter Center Foundation
Be Heard. Make History. Vote | Carter Center Foundation
Be Heard. Make History. Vote | Carter Center Foundation
Be Heard. Make History. Vote | Carter Center Foundation