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CarMax

CarMax is a used-car retailer based in Richmond, VA. While at The Martin Agency, I had the opportunity to work on a new campaign of ad spots that show the ease of using CarMax, with a pinch of humor. I worked on the frames for how the type would animate, using CarMax’s bold yellow and brand typeface on top of cool and warm shots for a refreshing, consistent campaign. While the final product changed, the initial concept can be seen.

Project Roles
Designer
Company
The Martin Agency
Skills
Figma
Media
Advertising, Motion Graphics
Project Industries
Advertising
CarMax
CarMax
CarMax
CarMax
CarMax
CarMax