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OnePlus X T-Mobile - Go Farther

In November 2019, with the Covid-19 Pandemic cancelling all in person events, we were challenged to create a device launch event that would excite US consumers through earned Media. And, more importantly, BUZZ! We demonstrated the wide coverage of T-Mobile’s 5G network with the OnePlus Go Farther ‘phygital’ experience. The program tasked fans to find three physical pop-up stores, hidden in remote locations in the U.S. Online for most, but IRL for the brave few. The incentivized fans with prizes, including the New OnePlus 8T, Wireless Earbuds and $5,000 in cash.

Project Roles
Art Director, Creative Director, Designer, Motion Designer
Company
Oneplus
Skills
Adobe Photoshop, After Effects, Art Direction, Content Management, Content Writing, Creative Direction, Creative Strategy, Design, Digital Photography, Experience Design, Management of Teams 10-20, Motion, Social, Social Media Strategy , Videography
Media
Campaigns, Installations, Interactive Installations, Motion Graphics, Photography, Products - Physical, Social Media Content
Project Industries
Lifestyle, Technology
OnePlus X T-Mobile - Go Farther
OnePlus X T-Mobile - Go Farther
OnePlus X T-Mobile - Go Farther
Collaborators