While at Wolff Olins I had the pleasure of working on the design of the brand for Luna – Amazon’s cloud gaming service. The core concept for the new brand was the idea of liberating gamers from any one device or console. Luna gives users the freedom to play their favorite games from many different access points, so we wanted the visual language to express a sense of fluid connection. Luna has launched for early access and beta users and will soon be available to all game lovers.
- Project Roles
- Creative Director
- Brand Strategy, Design, Motion
- Brand Guidelines, Brand Identity
- Project Industries