Spectrum - Gamers Get It

In February 2021, while brands were celebrating the love, we did the opposite and told gamers they should dump their laggy, glitchy, good-for-nothing internet and hook up with Spectrum.

We launched the digital/social campaign for Valentine's week, deeming it 'The Ultimate Internet Breakup." We paid homage to the 8-bit gaming era with a classic look and feel and even scored original 8-bit music for the campaign. We sent some brutal breakup texts to AT&T and Verizon too...hey, it's better than ghosting. We also created :06 & :15 digital videos that asked gamers to do the ultimate Internet breakup and get with the #1 choice for gamers.