Being sick sucks. Especially when you're in the middle of a global pandemic. So our goal for this campaign was to prepare moms as they entered the scariest cold & flu season yet–2020/2021.
We created a campaign that only Momeez Choice could say, “Stick it to Sick” because their cold and cough remedies are in lollipop form.
And we told cold & flu season to SUCK IT while we were at it.