We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Boxing Cat - Defeating Ordinary
The campaign started by revamping the logo.
R/GA Shanghai approached the project holistically, creating the hero character Louie from the scratch. Then we created the all-new brand system with a new tagline of “Live With A Punch”.
- Project Roles
- Art Director, Creative Director
- Company
- R/GA
- Skills
- 2D Character Design, Adobe Illustrator, Adobe Photoshop, Film
- Media
- 2D Animations, Installations, Retail Designs
- Project Industries
- Beverage
