Puma Site Redesign
At Puma, one of the world’s leading sports brands, mobile traffic in some regions was approaching 70%, but conversion ran woefully behind. What it wanted was to remove any roadblocks to purchasing, and to focus on the things that truly matter to mobile shoppers, not the things that consultants or technology providers say matters to shoppers. What it needed was a mobile-first platform approach to commerce - an evolution of Puma.com.
- Project Roles
- Art Director
- Accessibility Standards (WCAG), Adobe Photoshop, Sketch
- E-commerce Platforms, Websites
- Project Industries
- Fashion, Retail