Rodan + Fields packaging
While working for Grade A Design, a full-service design studio in NYC, I led a number of projects for a luxury beauty client Rodan + Fields. Featured here are two major initiatives I worked on: (1) Hero Concentrate custom packaging design and (2) a global packaging refresh.
The goal for designing R+F's hero packaging was to create a luxury primary piece that reflected the science-backed formula and provided an eco-friendly solution. We suggested reusable packaging made from glass and recycled materials.
The global packaging refresh was a major overhaul of the brand's four core product lines. I was contracted by Rodan + Fields through Grade A Design to work onsite in San Francisco for four months. In this time, we proposed new silhouettes to elevate the look & feel of the products. Each was custom tooled and created for global markets.
- Project Roles
- Art Director
- Rodan + Fields
- Conceptual, Sketching
- Project Industries